Real Couples for the Kooples

While doing a little shopping rue Saint-honoré in Paris today, I have noticed the photos of couples at The Kooples' store. I love the idea of featuring real couples for their ad campaign, straigh, gay, it doesn't matter ... just like in real life!



From the top down, Laura & Max, Emica & Sam, Julien & Dorothée, Alexandra & Demi, Pierre & Astrid, Nick & Laurence, Nicolas & Honorine, Louise & Axel, Brice & Yann, you can get all the details about those couples, age, job, first date, first kiss ... on The Kooples.















+ The Kooples

Comments

[Jared J. H. Catapano]

Welcome to the new world of fashion advertisement. This is a fascinating way to get out to the 'real' consumer!

Read more about Kooples at:

http://pop.ology.com/2009/01/23/yay-for-couples-who-wear-the-same-sizes-clothes/

Thanks!

Jared J. H. Catapano (ology.com)